You work with me
The person on your discovery call is the person building your store. No account managers, no junior devs, no handoffs.
I'm the founder of Kida Digital, a Sydney-based Shopify specialist studio working specifically with small and startup Australian eCommerce businesses.

My story
I've been building websites in Shopify for over 10 years, scaling businesses in house and managing website builds for clients of all sizes working for some of Australia's biggest marketing agencies.
Before going out on my own, I spent years inside digital agencies managing multiple Shopify and eCommerce builds at once. At any given time, I was juggling 15+ projects, multiple stakeholders, and long feedback loops, and I started noticing the same patterns over and over again.
Good businesses were paying a lot of money, waiting a long time, and still ending up with sites that were harder to manage than they needed to be.
That disconnect is why Kida Digital exists. I built it to solve one problem: provide a faster, affordable and quality solution for small Australian ecommerce businesses to run their business on Shopify.
Need to change a photo? Back to the developer. Need to update a price? Another invoice. That never sat right with me either.
So Kida Digital is a studio, not an agency. It's deliberately small, so you get senior Shopify expertise without paying for the layers in between. When you work with Kida Digital, you work with me.
Studio vs agencyA studio, not an agency
Agencies aren't bad. They're built for a different kind of client. Here's how working with me compares for a small business.
The person on your discovery call is the person building your store. No account managers, no junior devs, no handoffs.
Clear pricing before anything starts. No padded estimates and no agency overheads baked into your quote. My pricing is published in my investment guide.
Questions go straight to me, not a ticket queue. You talk to the person who actually knows your store.
Honest advice, even when it means you spend less. If you don't need it, I'll tell you.
No stakeholder chains or weeks-long feedback loops. Decisions get made and the work gets done.
Built so you can manage it yourself, not so you need a developer for every change.
What I bring
Stores that feel like a real business, with a brand people trust, not a template with your logo on it.
Professional themes customised properly for performance, usability and conversion.
I explain the why, so you understand your own store and can run it with confidence.
The goal
Not ongoing dependency. Every build is set up so you can run it yourself.
Quick Shopify tips, behind the scenes, and what I'm building this week.
Follow along ↗Client results
Let's talk
Launching, optimising or just stuck? Book a call and let's work out what actually makes sense for your business.