Prefer to build it yourself? Check out my signature program "From Stuck to Selling" →Already on Shopify? Get more sales from the traffic you already have →A studio, not an agency: you work with me, directly →Launch a new Shopify store in 4 weeks →Join the free weekly Storefront Sprint: one conversion fix at a time →
HomePortfolio

Not just pretty websites

This portfolio is a snapshot of how I approach website builds: focused on structure, usability, and conversion, not custom design for the sake of it.

Before & after

Real stores. Real results.

The same store, before and after. Both pages scroll together so you can compare them section by section.

cakeroom.com.auBefore
Ipswich Cake Room homepage before the redesign
cakeroom.com.auAfter
Ipswich Cake Room homepage after the redesign
Hover to pause · drag to explore
Retheme · Brand · Shopping experience

Ipswich Cake Room

A full retheme with a clear focus for the colour scheme and branding, a shopping experience rebuilt around a clear navigation flow, new upsell and cross-sell opportunities, and sharper brand messaging and copy across the site. I still work directly with Leah on her marketing, ads, branding and website improvements.

$10kMonthly online sales, up from $4k
$40kMonthly in-store sales
  • Full Shopify retheme
  • Colour scheme & brand focus
  • Clear navigation flow
  • Upsells & cross-sells
  • Brand messaging & copy
  • Ongoing marketing, ads & website partnership
Visit cakeroom.com.au ↗

Client results

What it's like to work together

4.8 ★★★★★ · 21 Google reviews

Your store next?

Let's build something that sells

Book a call →Investment guide ↗