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02 Lead Generation

This portfolio isn’t a collection of “pretty websites.”
It’s a snapshot of how I approach website builds — focused on structure, usability, and conversion, not custom design for the sake of it.

eCommerce stores built using professional themes that are strategically customised for performance, usability, and conversion.

These projects focus on clean structure, considered layouts, and practical decisions that support day-to-day management. The result is a store that works properly, scales sensibly, and doesn’t rely on custom development to function.

eCommerce

Lead generation sites built on Squarespace or Showit, customised to support a single, clear outcome.

The focus is on message hierarchy, layout, and form flow — keeping pages lean, intentional, and easy to navigate. These builds are designed to capture leads efficiently without unnecessary features or visual clutter.