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Shopify,properly

Straightforward advice on building Shopify stores that work. Focused on strategy, setup, and decisions that matter, not overbuilt design or agency shortcuts.

Shopify Websites14 October 20263 min read

ChatGPT Recommended My Studio to a Stranger 3,000km Away. Here’s What Made It Happen.

A business owner in Darwin asked ChatGPT for a recommendation, and my studio came up number one. Ten minutes later her problem was fixed. What AI assistants look for before they recommend a small business, and what you can do about it this week.

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Optimisation15 September 20263 min read

Your Shopify Cart Isn't Where People Pay: How to Set Up a Cart Drawer That Sells

The cart sits between Add to Cart and checkout, which makes it one of the easiest places to lift sales on a Shopify store. Why I use a cart drawer, and the five elements I put in it.

Optimisation9 September 20264 min read

5 Things I Add to Almost Every Shopify Product Page

Review stars, a stock indicator, payment icons, a description below the button and a clear Add to Cart above the fold. Where each one goes, why it matters, and the free apps I use when a theme doesn't include them.

Optimisation1 September 20262 min read

Metafield or New Product Template? How to Choose in Shopify

Different information on each product? Use a metafield. A different page design for a group of products? Use a separate product template. A simple rule, with real examples from Ipswich Cake Room.

Optimisation25 August 20262 min read

Shopify Metafields: Stop Cramming Everything Into Your Product Descriptions

No one reads a wall-of-text product description. Shopify metafields let you show ingredients, size guides or care instructions only on the products that need them, with one clean template. Here's how I use them.

Optimisation11 August 20263 min read

Set Up Your Shopify Collections Before You Build a Single Page

Mapping your collections first saves a ridiculous amount of work later. Here's how I structure smart collections, brand collections, sale, new arrivals and best sellers on every Shopify store I build.

Optimisation5 August 20263 min read

Premium vs Free Shopify Themes: Why I Always Pay for the Theme

Building on a budget? A premium Shopify theme usually costs less than a free one once you count the apps, the build time and the slower store. Here are six reasons why.

Shopify Websites10 May 202610 min read

Showit: Is This Website Builder Right for eCommerce?

Showit promises creative freedom, but is it the right platform for Australian eCommerce stores? We break down what it does well and where it falls short.

Pricing30 April 20263 min read

Affordable Websites for Small Business: What You Actually Get for Your Money (Australia, 2026)

What an affordable small business website costs in Australia, what should be included, the cheap-website traps to avoid, and the real prices of the options I build, from $799.

Shopify Websites19 April 20269 min read

Top Shopify Developers in 2026: What You Need to Know

Finding the right Shopify developer can make or break your online store. Learn what separates top developers from the rest in 2026.

Shopify Websites15 April 202613 min read

Integration with Shopify: The Complete Guide (2026)

Learn how integration with Shopify transforms your Australian eCommerce store through automation, better customer data, and scalable systems.

Shopify Websites11 April 202612 min read

How to Make a Shopify Store in 2026: A Practical Guide

Learn how to make a Shopify store from scratch. This guide walks through setup, design, products, payments, and launch for Australian businesses.

Shopify Websites26 February 202611 min read

Support at Shopify: What Small Aussie Stores Need to Know

Support at Shopify comes in many forms. Learn what’s included, what costs extra, and how to get help fast for your Australian eCommerce store.

Pricing17 February 20264 min read

Shopify Pricing in Australia (2026): Every Plan in AUD, and Which One You Actually Need

What Shopify really costs in Australia: every plan in AUD, card rates, the 2% fee most people miss, and the simple maths for when it's worth upgrading. Checked against Shopify's Australian pricing page in October 2026.

Shopify Websites13 February 202616 min read

Shopify Template Development Guide for 2026 Success

Master Shopify template development for 2026 success with expert strategies, design trends, and practical tips to boost conversions and grow your business confidently.

Optimisation3 February 20263 min read

Shopify Case Studies: Real Results From Small Australian Stores

Two small Australian Shopify stores, what we changed and what happened next, including online sales that went from $4k to $10k a month. Plus Shopify's own case studies from bigger brands, and how to apply the lessons to your store.

Shopify Websites31 January 202613 min read

Top 7 Shopify Partner Apps To Boost Your Business in 2026

Discover the top 7 Shopify partner apps for 2026 to boost sales, efficiency and customer experience. Make confident choices with expert insights for your business.

Optimisation31 January 20264 min read

Shopify Menu and Navigation: 5 Rules to Help Customers Find What They Came For

How to set up your Shopify menu so customers get from landing to buying in as few clicks as possible. Five rules I use on every store, plus where menus live in the Shopify admin.

Shopify Websites28 January 20264 min read

Ecommerce for Small Business: How to Start Selling Online Properly (Australia, 2026)

Thinking about selling online? What a small Australian business actually needs: whether you need an online store at all, which platform, what it really costs each month, and the five things that matter more than design.

Pricing10 July 20256 min read

Why Agencies Charge $10k+ for Shopify Sites (And How I Do It for Less)

Discover why agencies charge $10k+ for Shopify websites and how independent developers like me can deliver the same quality for a fraction of the cost in just one week.

Optimisation13 February 20253 min read

SEO Optimisation for Shopify Product Pages: Your Ultimate Guide to Conversion Domination

Search engines are like picky customers walking through a crowded marketplace. They’re scanning, judging, and deciding in milliseconds whether your product page is worth showcasing. And trust me, we want them to not just notice you, but spotlight you.

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