For small Australian eCommerce businesses launching their first Shopify store, clarity, momentum, and a clear strategy matter more than overbuilt design.
In most cases, $10,000+ custom website builds are unnecessary for businesses starting out. What matters is getting a store live quickly, set up correctly, and built in a way that supports sales and day-to-day management from the start.
My core Shopify package is designed to cover everything a new eCommerce business needs to launch within four weeks — without agency bloat or missing fundamentals.
It includes the tools and integrations required to sell physical products, digital products, subscriptions, collect product reviews, or run a dropshipping store, all within a single, considered build.
→ Premium Shopify theme selected for performance and usability (valued up to AU$400)
→ Homepage, About, Contact, Product and Collection pages built and configured
→ Professional theme customisation aligned to your brand and product range
→ Up to 20 products uploaded and merchandised correctly
→ Clean product structure and navigation logic
→ Trust-building elements implemented where relevant
→ Branded cart and checkout configuration
→ Conversion-focused website copy across the site (product descriptions excluded)
→ Shopify Payments setup (credit and debit cards)
→ Additional payment methods integrated as required (PayPal, Afterpay, Klarna, Zip, etc.)
→ Australia Post shipping setup
→ One-hour recorded walkthrough covering site management and updates
→ A Shopify setup designed for independent day-to-day management
Bonus feature (choose one, included in the build): product reviews, email marketing platform integration, subscription management, dropshipping supplier integration, digital downloads integration.
If you need features or functionality outside this scope, those are quoted separately on a case-by-case basis.
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For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
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An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
If you need features or functionality outside this scope, those are quoted separately on a case-by-case basis.
That way:
Yes — the store is set up so you can run it day to day without relying on a developer.
You’ll receive a recorded walkthrough covering updates, product management, and basic changes, and the build avoids unnecessary custom code. The goal is ownership and clarity, not ongoing dependency.
Anything outside the core scope is reviewed and quoted separately before work begins.
That keeps pricing transparent and prevents you from paying for features you don’t actually need. If something adds clear value to your store, I’ll recommend it. If it doesn’t, I’ll tell you that too.
Four weeks is enough when the scope is focused and the process is proven.
I’m not designing from scratch or running multiple projects at once. I work within Shopify’s ecosystem, customise a professional theme properly, and make clear decisions early so the build stays efficient. That approach avoids long revision cycles and unnecessary complexity, without cutting corners.
Struggling with clarity and momentum in your Shopify store?
Let's chat.
helping small australian ecommerce businesses go