Message hierarchy
Visitors understand what you do, who it's for and what to do next within seconds of landing.
HomeService-business websites
Websites for service-based businesses
Not every business needs Shopify. For consultants, creatives and service providers, Squarespace and Showit offer the flexibility and simplicity most businesses actually need, without unnecessary complexity.
The approach
Lean, intentional, clear
Lead generation sites built on Squarespace or Showit, customised to support a single, clear outcome.
The focus is on message hierarchy, layout, and form flow, keeping pages lean, intentional, and easy to navigate. These builds are designed to capture leads efficiently without unnecessary features or visual clutter.
Same studio promise as every Shopify build: you work with me directly, you know the price upfront, and you walk away able to run the site yourself.
What I focus on
Built to get the call
Enquiry flow
Forms and booking steps that are short, clear and easy to finish, on any device.
Lean pages
No filler sections or features you'll never use. Every page has a job.
Mobile first
Most of your visitors are on their phone. The site is designed and tested for them first.
Easy to edit
Update your services, photos and copy yourself, without calling a developer.
Your brand
Customised to look and sound like you, not like every other template out there.
Choosing a platform
Squarespace or Showit?
Both are great for service businesses. We'll pick together on the call, based on how you work and how hands-on you want to be.
Squarespace
A tidy, reliable all-in-one platform that's easy to keep updated yourself.
- Straightforward editing
- Hosting and domains in one place
- Built-in blogging and forms
- Great for busy owners
Showit
Drag-and-drop design freedom for visually led brands that want a site that feels bespoke.
- Total layout flexibility
- Separate desktop and mobile design
- Strong for creatives and personal brands
- Blog support built in
Who it's for
Service businesses like yours
- Consultants & coaches
- Creatives & photographers
- Health & wellness
- Beauty & salons
- Trades & local services
- Professional services
Selling products as well? You might need a Shopify store instead. I'll tell you honestly which fits.
Questions
Good to know
Which platform should I choose?
It depends on how you work, what you need the site to do and how hands-on you want to be. We'll decide together on the call, and I'll explain the trade-offs in plain English.
Can I update the site myself?
Yes. That's the point. You'll know how to change your copy, photos and services without needing a developer.
How is it priced?
Upfront, with a clear scope before anything starts. See my investment guide for current pricing.
Service-based business?
Let's get your phone ringing
Tell me about your business and the kind of clients you want more of.