Optimisation
One conversion fix at a time: product pages, collections, carts and menus, with real examples from client stores.
Your Shopify Cart Isn't Where People Pay: How to Set Up a Cart Drawer That Sells
The cart sits between Add to Cart and checkout, which makes it one of the easiest places to lift sales on a Shopify store. Why I use a cart drawer, and the five elements I put in it.
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5 Things I Add to Almost Every Shopify Product Page
Review stars, a stock indicator, payment icons, a description below the button and a clear Add to Cart above the fold. Where each one goes, why it matters, and the free apps I use when a theme doesn't include them.
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Metafield or New Product Template? How to Choose in Shopify
Different information on each product? Use a metafield. A different page design for a group of products? Use a separate product template. A simple rule, with real examples from Ipswich Cake Room.
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Shopify Metafields: Stop Cramming Everything Into Your Product Descriptions
No one reads a wall-of-text product description. Shopify metafields let you show ingredients, size guides or care instructions only on the products that need them, with one clean template. Here's how I use them.
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Set Up Your Shopify Collections Before You Build a Single Page
Mapping your collections first saves a ridiculous amount of work later. Here's how I structure smart collections, brand collections, sale, new arrivals and best sellers on every Shopify store I build.
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Premium vs Free Shopify Themes: Why I Always Pay for the Theme
Building on a budget? A premium Shopify theme usually costs less than a free one once you count the apps, the build time and the slower store. Here are six reasons why.
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Shopify Case Studies: Real Results From Small Australian Stores
Two small Australian Shopify stores, what we changed and what happened next, including online sales that went from $4k to $10k a month. Plus Shopify's own case studies from bigger brands, and how to apply the lessons to your store.
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Shopify Menu and Navigation: 5 Rules to Help Customers Find What They Came For
How to set up your Shopify menu so customers get from landing to buying in as few clicks as possible. Five rules I use on every store, plus where menus live in the Shopify admin.
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SEO Optimisation for Shopify Product Pages: Your Ultimate Guide to Conversion Domination
Search engines are like picky customers walking through a crowded marketplace. They’re scanning, judging, and deciding in milliseconds whether your product page is worth showcasing. And trust me, we want them to not just notice you, but spotlight you.
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