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BlogOptimisation

Optimisation

7 articles on optimisation for small Australian businesses on Shopify.

AllShopify Websites 17Optimisation 7Pricing 3Case Study 1SEO 1Optimisation 1
Optimisation15 September 20263 min read

Your Shopify Cart Isn't Where People Pay: How to Set Up a Cart Drawer That Sells

The cart sits between Add to Cart and checkout, which makes it one of the easiest places to lift sales on a Shopify store. Why I use a cart drawer, and the five elements I put in it.

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Optimisation9 September 20263 min read

5 Things I Add to Almost Every Shopify Product Page

Review stars, a stock indicator, payment icons, a description below the button and a clear Add to Cart above the fold. Where each one goes, why it matters, and the free apps I use when a theme doesn't include them.

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Optimisation1 September 20262 min read

Metafield or New Product Template? How to Choose in Shopify

Different information on each product? Use a metafield. A different page design for a group of products? Use a separate product template. A simple rule, with real examples from Ipswich Cake Room.

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Optimisation25 August 20262 min read

Shopify Metafields: Stop Cramming Everything Into Your Product Descriptions

No one reads a wall-of-text product description. Shopify metafields let you show ingredients, size guides or care instructions only on the products that need them, with one clean template. Here's how I use them.

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Optimisation11 August 20263 min read

Set Up Your Shopify Collections Before You Build a Single Page

Mapping your collections first saves a ridiculous amount of work later. Here's how I structure smart collections, brand collections, sale, new arrivals and best sellers on every Shopify store I build.

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Optimisation5 August 20262 min read

Premium vs Free Shopify Themes: Why I Always Pay for the Theme

Building on a budget? A premium Shopify theme usually costs less than a free one once you count the apps, the build time and the slower store. Here are six reasons why.

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Optimisation31 January 20264 min read

Shopify Menu and Navigation: 5 Rules to Help Customers Find What They Came For

How to set up your Shopify menu so customers get from landing to buying in as few clicks as possible. Five rules I use on every store, plus where menus live in the Shopify admin.

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